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Published on 30 May 2023


In a motion submitted to the Federal Council in 2012, the Federal Council was requested to better defend and manage the military brands. This motion was triggered by the fact that various companies use the brands without surrendering any licence fees to the Swiss Confederation. Since 2014, armasuisse has been instructed, according to directives on brand policy from the DDPS Department, to ensure brand protection and the registration of military brands at home and abroad.

«Swiss Military» cosmetics packaging from swiss brands ag